Data-driven marketing strategies that get results.

I’m Alicia Boknevitz, a performance marketing leader who uses data and AI to create strategies that drive growth without losing the human touch.

Where I can help

Where I can help

I can lead the work, contribute independently, or work alongside your team, depending on what will move the work forward.

  • Services designed for growth:

    • Campaign strategies that engage your audience through each stage of the funnel, from awareness to conversion.

    • Omnichannel strategies. Depending on your audience, these may span email, social, paid, SEO, GEO, & AI search visibility.

    • User journey designs that reengage your customer throughout their lifecycle.

    • Conversion optimization with a data-driven approach to achieve measurable results

  • I shape customer experiences around what people need and what the business can deliver well. That might mean rethinking a campaign, removing friction from a journey, aligning a team or improving how the work gets done behind the scenes.

  • When a leadership seat is empty or a function needs building, I run it and hand over something that works.

  • I bring AI into the daily work where it saves real time on repeatable tasks, with judgment and quality kept in the loop.

Let's work together

For private equity operating partners

I've built an agency marketing practice from a small service line into a global team, with the offerings and delivery systems behind it. That experience could support a capability assessment before a deal or the improvement plan after one.

Creativity gets attention, optimization gets results.

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When we work together, I’ll look at both sides of the equation: the scientific and the emotional.

I use data, testing, and AI to understand what works, why it works and how to make it work better.

But marketing is still human. The best work combines creative that inspires action with disciplined optimization that drives measurable growth and revenue.

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Industries I know well

Where my experience runs deepest, not the limit of where I can contribute.

Regulated Industries

Regulated content, launch communications, and HCP, D2C and payer engagement

  • Pharma

  • Life sciences

  • Healthcare

  • Financial

B2B

Long sales cycles, dealer and distributor networks, growth marketing, and account-based marketing.

  • SaaS

  • Manufacturing

  • Professional grade products

D2C

Persona and audience-based marketing, omnichannel journeys across retail and direct.

  • CPG

  • Food & Beverage

Technology & Startups

Positioning, launch, early growth, and building marketing and CX teams from scratch.

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A little bit about me

I'm driven to explore what's possible, make sense of the complex, and bring ideas to life.

I love creating things that make people feel something and seeing evidence that they work: a problem solved, a business growing, time put to better use. What makes it even more rewarding is sharing what I've learned and seeing others discover what they can do with it.

Learn more

Let’s talk about what you’re working on.

The simplest next step is a 30-minute introductory call.

I'm glad to walk through relevant work privately, subject to confidentiality.

Open to the right full-time role, as well as selected interim, fractional, advisory, and project work.